by: Luis Amado (host of The Pow Wow Show)
The toy world has a new giant on the rise, Jazwares Inc. The toy
business has had only two major toy companies in recent years (Hasbro
& Mattel) with a few others sticking around to challenge the big two
(Bandai, Playmates, etc.). For some time now it's been mainly Hasbro
taking the lead thanks to their major licenses; Star Wars, Transformers,
G.I. Joe, Marvel. Lately I've noticed a change in the industry. There
has been very low production of new toys from major toy lines starting
with Star Wars. The big guys have decided to forget making new toys,
instead they have chosen to over produce the same ones already in stock.
As a collector of toys I have not seen any new Star Wars figures in
over a year and when I do they are very limited. This trend in changing
thanks to a small but rising giant in the toy industry. Jazwares inc.
has been around since 1997. In that time they have slowly risen to
become on of the most innovative and creative toy companies on the
scene. Jazwares is bold and willing to take chances with new and old
properties alike. They remind me of a small company that was doing the
same in the 90's, Resaurus. Like Resaurus, Jazwares started with video
game properties Mega Man, Sonic and Mortal Kombat. They then dabbled in
movie properties, A-Team for one. Finally, Jazwares decided to rise
above all the competition with a bold new approach. Jazwares has
cornered the market with untapped properties, focusing on cartoons. I
have been collecting toys all my life and nobody does cartoon figures
like Jazwares. Hanna Barbera, Cartoon Network and Nicktoons are the
industry standard in animation and Jazwares is bringing these cartoons
to life. I personally love cartoons and its a dream come true to be able
to collect these figures. I talk a lot about toys on my radio show but
lately it's all about Jazwares. The best thing about this rising star is
that they're in my backyard. They are a Local business in Sunrise,
Florida. With their refreshing top of the line toy and packaging
designs, excellence in creativity and a bold attitude, Jazwares Inc. is
on their way to becoming a Toy Giant.
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| Galaxy Kid Productions 2012 |
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